Making presentations is an essential element of the Unite sales and marketing methodology. Many professionals want to improve their public speaking skills. If this sounds like you, you are in luck. There are many techniques that anyone can use to become a more effective speaker. Here are a few excellent books on the subject:
“Art of the Pitch: Persuasion and Presentation Skills That Win Business,” by Peter Coughter: This book is by a real expert on pitches. In it, he shares relatable stories that walk readers through the keys of a great presentation.
“Influence: The Psychology of Persuasion, Revised,” by Robert B. Cialdini, PhD: It is always helpful to understand the science behind presentations. Dr. Cialdini provides detailed insight into influence and persuasion.
”TED Talks: The Official TED Guide to Public Speaking,” by Chris Anderson: Many of the business consultants within the network at Unite enjoy TED Talks. So, finding a book on how these impactful speeches come together was exciting. This is a must-read for anyone serious about learning to present.
”Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life,” by Michael Port: This book offers valuable lessons from acting to help people speak more effectively. Port offers great tips on using humour, modulating one’s voice, and generally being more compelling.
Anyone who wants to learn how to present should pick up these books.